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Websites that work for you - and work everywhere across all devices. Delivering brand awareness and empathy, customer engagement, more sales prospects and improved competitive position.
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Websites that work for you - and work everywhere across all devices. Delivering brand awareness and empathy, customer engagement, more sales prospects and improved competitive position.
We design websites - for desktop, tablet and mobile devices.
Make your website work for you.
How do we do it?
- Through the web being your main marketing vehicle.
- Delivering brand awareness and empathy.
- Delivering more sales prospects.
- Providing improved competitive position.
- Allowing you to engage with your customers and stakeholders.
- Providing business applications that transact and allow powerful sharing of data whilst being securely accessible 24/7.
We match all of this with the use of web technologies that are cutting edge - providing engaging user experiences whilst being totally scalable and meeting web standards.
Responsive design & mobile web
"The Internet isn’t just on your computer screen anymore...
It’s also on your phone, your tablet, your laptop, and god knows what else in the next few years. So when you visit a modern webpage, its design should take our multi-platform world into account, and morph to ideally match the size and shape of the screen you’re viewing it on. This is called ‘responsive design’."
So what is responsive website design?
Responsive website design is an approach that responds to the user’s behavior and environment based on screen size, platform and orientation. The practice consists of a mix of flexible grids and layouts, images and an intelligent use of CSS media queries. As the user switches from their laptop to iPad, to a mobile handset, the website automatically switches its layout and navigation experience to accommodate for resolution, image size and scripting abilities.
This approach is the perfect method to ensure the single website solution expertly becomes an intuitive mobile experience without having to develop additional mobile/tablet website solutions.
The rise of Mobile web usage
Mobile use of websites is on track to overtake conventional desktop access globally by the end of 2013, according to Gartner.
Latest research clearly shows the immense growth of mobile web usage and mobile commerce transactions (mcommerce) with consumers from all demographics embracing and expecting this type of digital experience.
A website that automatically provides custom experiences on different digital devices will place a business with a huge competitive advantage.
The benefits of responsive website design (mobile web) vs mobile apps
The main benefit of responsive website design is its ability to be a single digital solution that can deliver device-specific, personalised, experiences across traditional desktop/laptop computers, tablet and mobile devices.
Through being a single digital development that works across the main devices, responsive web design provides the following benefits;
- One design and development cost that covers traditional desktop, tablet and mobile devices.
- One design and development cost that covers Apple (iOS) and Android tablet and mobile devices.
- One single source of content/data, ensuring much easier and economical content maintenance.
Whilst specific mobile applications are able to provide outstanding user and brand experiences, they are hampered by being built on different technology platforms, which causes the following issues;
- Multiple, large and ongoing cost expenses to design and develop separate website, tablet and mobile applications.
- Mobile and tablet apps also need to be built for both Apple and Android/PC based devices.
Subsequently the costs rise again to ensure you can reach all of your stakeholders (mobile and tablet apps are programmed using Objective C on the iPhone or Java on Android devices). Essentially your costs can quintuple in design and development terms to initially develop, and then evolve and maintain these digital tools over the different devices and platforms.
- Multiple, separate content/data sources between the different website, tablet and mobile devices.
As the mobile and tablet devices are all separate developments, all of these will end up having individual data/content sources, resulting in multiple content maintenance issues across all devices to ensure content is accurate and in sync.
Here's a quick price comparison between "responsive" mobile web & mobile Apps...
Take your website to the next level.
Contact us today to see how we can drive enormous value through your website - we're looking forward to it!
We love websites. Here's some of our favourites
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