Digital & social media strategy, brand positioning statement, eCommerce business requirements specification, technology platform selection, and cutting-edge brand and online store user interface design for leading Chinese retail brand.
For commercial reasons we can't, at this stage, name the organisation - but they are excitingly BIG.
A true retail icon, with cutting-edge product for Chinese youth and young adults. It seriously doesn't get much bigger than this. We'll let you know who it is as soon as the digital marketing tools are live.
After winning the pitch to become their digital agency, beating some of the biggest global agencies around, we embarked on a detailed digital marketing strategy for the retail brand.
Exactly what have we been doing? Read below...
Digital Marketing Strategy
The digital marketing strategy focused on both powerfully marketing the brand through digital channels in China, as well as developing a strategy for best practice eCommerce and Brand design integration within a single website solution. No standard shopping carts here - this is online brand and commerce experience at its most engaging.
Chinese social media integration
Chinese social media is unique, with it's people connecting ands engaging in different ways to that of people in the Western world. Hence our digital strategy fully embraced Chinese social channels with a deep understanding and connection with how the Chinese engage online.
Retail store integration
The connection between "bricks & mortar" and online stores is vital globally for all retailers, and our digital strategy focused on key models for enhancing this connection and the customer experience to deliver a powerful and cohesive brand experience at all key touch points, driven by digital.
eCommerce business requirements specification
Our technical leads worked extremely closely with our client's eCommerce management team to develop a comprehensive business requirements specification. This "war and peace" size document covers all the business requirements the website development needs to cover, and involved thorough analysis of our client's operations including site visits to retails stores, IT and Internet suppliers, and inventory factories in China.
Technology platform & local systems integrator selection consultancy
Developing a solution this large and pivotal to a massive organisation meant it required the best eCommerce platform available globally. So we assisted our client work carefully examine all the leading technology platforms against their detailed business requirements, selecting the best platform for their current and future needs.
Selecting the right technology is only part of the puzzle. We then assisted our client select a leading systems integrator within China to ensure the technical solution can be implemented to their exact needs within the Chinese market.
Site + application wire-framing
Based on our detailed "Business requirements specification" we designed extensive wire-frames for all of the site templates and functional applications.
This process involved thorough research of Chinese web user habits and preferences, combined with deep retail eCommerce modelling to ensure a functional solution was developed that was right for the Chinese market and was focused on delivering a world's best practice eCommerce solution.
Closely entwined with the wire-framing process, was the major task of designing the graphical user interface for the website solution.
It's not everyday you get a brief focused purely on designing a 'world's best practice', cutting-edge online brand solution for a truly innovative, modern retail brand. So we grabbed this opportunity with both hands, and sent our senior creative team to Beijing to complete one of the most inspiring digital design projects going.
Sure, we literally didn't see our Creative Director for 2 months, but it was worth it.
We can't wait to showcase this work to the world. Stay tuned!
|New thinking, Real results|