Digital marketing, social media campaigns & a globally recognised website that powerfully delivers on a unique brand promise through the "Provenance Pathway" product tracker application.
Beerenberg's brand promise is unique - real fruit from their family farm actually goes into every jar. #legit
How did we showcase this unique brand promise? To powerfully deliver on this brand promise, we worked closely with Beerenberg to develop the provenance pathway application.
How does it work? The barcode on each Beerenberg product allows a user to type the barcode information directly into the website, which launches the provenance pathway application. Once inside, the provenance pathway showcases 100% transparency on all facets of the product, including;
> when it was made and which cook made it
> its ingredients
> and Google Earth videos that fly directly into the field where the fruit was picked that went into the produce
A powerful example of how we use digital technology and marketing to communicate our clients unique brand position.
Social Media Integration
As part of Beerenberg's digital marketing strategy, we have used social media extensively to engage with their customers.
To ensure the website captures and showcases these interactions, we have implemented social account feeds extensively into the website design to both promote and cohesively interact with all their digital channels.
Facebook App Integration
To fully connect with all of Beerenberg's stakeholders, and ensure we presented a consistent brand message across all digital channels, the development of the Beerenberg Facebook page was of high importance. To achieve this with minimal resource use was essential, as it was unrealistic for Beerenberg to have to maintain seperate website, Facebook and blog all at the same time.
The solution. To meet this need we dynamically integrated the feature website functionality through FarCry CMS directly into their Facebook page as individual applications.
The value. Beerenberg had invested significantly in developing a world renowned website with feature rich applications, so to be able to dynamically integrate these features directly from FarCry CMS into Facebook meant we were able to re-use the existing functionality and content, saving substantial funds compared with having to develop them again for the Facebook platform.
This approach also meant that the website content could be dynamically integrated directly into Facebook as well. Hence all product and recipe information didnt need to be re-entered into Facebook, saving significant time in content maintenance.
The benefit. Apart from the obvious cost benefits, this solution ensures that Beerenberg's customers receive a consistent brand experience across all of their digital channels - an essential consideration in today's age.
With a world famous strawberry farm that is open to the public, tourists come from around the globe to pick and taste first hand the delicious Beerenberg strawberries from their farm in the Adelaide Hills at Hahndorf.
For many tourists this day trip can end in disappointment if there aren't many suitable strawberries for picking on a certain day.
Our solution? To aid with the large tourist market eager to know if it's the best time to pick strawberries, we developed the strawberry patch widget, which daily provides website visitors with up-to-date information on both the weather at the farm in Hahndorf together with indication of whether it is a suitable strawberry picking day (in a long range forecast model).
When you make some of the world's best jams, condiments and sauces, recipes are at the heart of your customer's minds.
The solution. The Beerenberg website has a "recipe custom type" developed within the FarCry CMS that provides detailed display and categorisation of recipes, all dyanmcially linked to the Beerenberg products included within them.
The benefit. Beerenberg's customers can view and use some of the tastiest recipes around, and easily define what Beerenberg products to purchase to make them.
With a global customer base, it's important that the Beerenberg website showcases key information in the native languages of key stakeholder regions, as well as presenting accurate product range information for what is available in those regions.
The solution. The Beerenberg website can dynamically display information relevant to its 4 main customer regions, all managed within the one FarCry CMS website solution.
|New thinking, Real results|