Online reputation management ...
what are people saying about you?
Whilst it is important to consider the role of social media in an online strategy, it is equally as important to be actively monitoring the online and social media space to be aware of what customers are saying about an organisation.
Latest research shows that;
- Customers are joining Social Media tools in large numbers; over 1,800,000 Australians are on Twitter.
- Customers are using social media tools as ways of investigating organisations further before undertaking any purchases.
Online reputation management can be done via monitoring key online channels for the comments of people about your brand.
The Memphis Agency recommends organisations consider undertaking a monthly report covering key online channels and social media tools that delivers all brand responses by customers. This report can be then analysed with strategic decisions made accordingly.
This research and monitoring allows organisations to better position themselves to be able to respond to the needs of their customers.
Want to find out if people like you?
Contact us today if you are interested in our social media marketing and online reputation management services.
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