The Memphis Agency has extensive experience in developing and managing social media marketing campaigns.
Social media is revolutionising the way people use the Internet. As the name suggests, social media is all about people socialising and communicating online - it is about the individual person and their need to communicate with others on a range of professional and personal topics.
Social media marketing
Many aware businesses have utilised social media tools as a channel to directly communicate with their target audiences online. This communication allows organisations to hear the voice of their customers; understanding what their needs are, and what they feel about the organisation.
When done well, organisations are able to join in the conversation - on topics positive, negative and constructive.
It is this joining of the conversation - understanding the voice of the customer and being able to participate and constructively respond to feedback - that allows companies to build strong brand empathy with its customers.
It's about the individual
The key however with social media marketing - and this is something that is commonly overlooked by organisations when developing social media strategies - is that social media is about the individual customer, not the organisation.
Social media strategy
Good social media marketing strategies consider the customers needs and perspective as the focal point, not simply how the organisation can sell more product or services. Sales gains are hence formed by greater brand awareness and empathy with customers, as the customers feel a connection with the brand and what it stands for.
Our digital marketing process
Building Brand Loyalty
A key component of all our digital marketing strategies is the pursuit of brand loyalty with your key stakeholders.
In today's age, traditional marketing endeavours are not enough to achieve connection with customers - the old "one way push" of traditional advertising (i.e. TV, radio & print ads) cannot guarantee the messages will either reach or resonate with your target audiences. Hence new methods are required - one's that people will connect with and are also deeply measurable.
Brand awareness - whilst still pivotal - is no longer enough. Customers now have enormous choice, and them simply being aware of your brand no longer guarantees sales.
Successful companies are communicating their story and brand values in personal and transparent ways, and in doing so are breaking down the barriers between "company" and "customer" and in doing so are creating deep engagement and understanding with their target audiences.
Today it's not just about having a great service or product. It's also about;
|New thinking, Real results|