Social media has revolutionised the way people digitally connect. Good social media marketing strategies consider customer engagement as the focal point, not simply how an organisation can sell more products or services.
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The Memphis Agency has extensive experience in developing and managing social media marketing campaigns.
Social media is revolutionising the way people use the Internet. As the name suggests, social media is all about people socialising and communicating online - it is about the individual person and their need to communicate with others on a range of professional and personal topics.
Social media marketing
Many aware businesses have utilised social media tools as a channel to directly communicate with their target audiences online. This communication allows organisations to hear the voice of their customers; understanding what their needs are, and what they feel about the organisation.
When done well, organisations are able to join in the conversation - on topics positive, negative and constructive.
It is this joining of the conversation - understanding the voice of the customer and being able to participate and constructively respond to feedback - that allows companies to build strong brand empathy with its customers.
It's about the individual
The key however with social media marketing - and this is something that is commonly overlooked by organisations when developing social media strategies - is that social media is about the individual customer, not the organisation.
Social media strategy
Good social media marketing strategies consider the customers needs and perspective as the focal point, not simply how the organisation can sell more product or services. Sales gains are hence formed by greater brand awareness and empathy with customers, as the customers feel a connection with the brand and what it stands for.
Our digital marketing process
Building Brand Loyalty
A key component of all our digital marketing strategies is the pursuit of brand loyalty with your key stakeholders.
In today's age, traditional marketing endeavours are not enough to achieve connection with customers - the old "one way push" of traditional advertising (i.e. TV, radio & print ads) cannot guarantee the messages will either reach or resonate with your target audiences. Hence new methods are required - one's that people will connect with and are also deeply measurable.
Brand awareness - whilst still pivotal - is no longer enough. Customers now have enormous choice, and them simply being aware of your brand no longer guarantees sales.
Successful companies are communicating their story and brand values in personal and transparent ways, and in doing so are breaking down the barriers between "company" and "customer" and in doing so are creating deep engagement and understanding with their target audiences.
Today it's not just about having a great service or product. It's also about;
- conversation with your customers,
- understanding their needs,
- developing relationships, and
- providing value through great experiences.
Social media is a perfect avenue for having conversations with and understanding your customers, as it allows you to;
- listen to your customers
- understand their needs and wants
- gather feedback from customers
- communicate directly with your customers
- build brand loyalty
Our brand loyalty process
Digital and Social Media Monitoring
Online reputation management... what are people saying about you?
Whilst it is important to consider the role of social media in an online strategy, it is equally as important to be actively monitoring the online and social media space to be aware of what customers are saying about an organisation.
Latest research shows that;
The following social media platform users are likely to recommend a brand after online engagement;
- 79% of Twitter users
- 60% of Facebook users
The following social media platform users are likely to buy from a brand they follow;
- 67% of Twitter users
- 51% of Facebook users
- 33% share opinions about companies/products at least once per week.
- 32% make recommendations about companies/products at least once per week.?
- 30% seek guidance & direction about companies/products at least once per week.?
- LinkedIn is 4x better for B2B lead generation than Facebook and Twitter.
Online reputation management can be done via monitoring key online channels for the comments of people about your brand.
The Memphis Agency recommends organisations consider undertaking a monthly report covering key online channels and social media tools that delivers all brand responses by customers. This report can be then analysed with strategic decisions made accordingly.
This research and monitoring allows organisations to better position themselves to be able to respond to the needs of their customers.
Want to join the conversation?
Contact us today if you'd like to learn more about our social media marketing expertise.
Check out some of our SOCIAL MARKETING work!