We strategically help organisations brand, market, engage and operate in the digital age. Our capabilities cover the full range of digital agency services.
We're a digital agency that strategically helps organisations brand, market, engage and operate in the digital age.
We achieve this through developing digital marketing strategies and designing digital brand experiences and apps that work everywhere.
Our expertise covers the full range of digital design services, from strategy, design and development through to new media marketing, and search engine marketing. We compliment this with traditional graphic design services to ensure cohesive brand experiences across all marketing mediums.
We challenge notions of the past...
traditional advertising agencies are no longer relevant.
Yep, that’s right. It's true - old dudes with big round glasses and black polo neck skivvies are panicking all over the globe right now, because old school marketing is expensive, unmeasurable and struggles to connect in todays age.
Our focus is digital...
transforming businesses through effective and measurable digital marketing, and custom software that’s actually a pleasure to use.
We are forming a new creative approach to branding, marketing and operations in the digital age.
We embrace social media and the opportunities it provides for meaningful stake-holder conversation and understanding.
We celebrate data, it's measurement and it's power in transforming business operations.
Just as the Memphis Design Group was a landmark in design history, at The Memphis Agency we aim to revolutionise the way business undertakes marketing and operations in this landmark time of the digital age.
It’s something we like to call New Thinking.
We drive growth. Get on board.
Our digital strategy focus
Our digital strategy work looks at;
- Understanding your business, your goals and your target customers, and in the process, setting project KPI's.
- Designing digital solutions that follow the latest online marketing philosophies to ensure longevity and customer attraction.
- Staying at the cutting edge of social media and new marketing techniques to ensure you can reach and openly communicate with your stakeholders.
- Using technologies that are best of breed, providing longevity, scalability and are future proof with advances in technology.
- Cohesively integrating search engine marketing to ensure maximum audience reach and brand awareness.
- Measuring everything, so all future decisions are based on real data and user feedback.
- Following a "continual improvement" methodology to ensure maximum benefit from investment is achieved through regular and ongoing cycles of evaluation and solution refinements.
Our digital marketing process
Building Brand Loyalty
A key component of all our digital marketing strategies is the pursuit of brand loyalty with your key stakeholders.
In today's age, traditional marketing endeavours are not enough to achieve connection with customers - the old "one way push" of traditional advertising (i.e. TV, radio & print ads) cannot guarantee the messages will eitrher reach or resonate with your target audiences. Hence new methods are required - one's that people will connect with and are also deeply measurable.
Brand awareness - whilst still pivotal - is no longer enough. Customers now have enormous choice, and them simply being aware of your brand no longer guarantees sales.
Successful companies are communicating their story and brand values in personal and transparent ways, and in doing so are breaking down the barriers between "company" and "customer" and in doing so are creating deep engagement and understanding with their target audiences.
Today it's not just about having a great service or product. It's also about;
- conversation with your customers,
- understanding their needs,
- developing relationships, and
- providing value through great experiences.
Social media is a perfect avenue for having conversations with and understanding your customers, as it allows you to;
- listen to your customers
- understand their needs and wants
- gather feedback from customers
- communicate directly with your customers
- build brand loyalty
Our brand loyalty process
Continual Improvement Cycle
A key part of our approach is the undertaking of regular review meetings with our clients to;
- Discuss and analyse digital marketing objectives and KPI’s.
- Analyse all digital channel performance and statistics.
- Measure and refine all specific online campaigns and initiatives.
- Measurement & analysis of industry based data.
- Discuss new ideas and make agreed decisions on any refinements and functionality enhancements.
- Discussion of latest digital marketing trends.
This process forms a “continuous improvement” methodology.
To achieve long-term online marketing objectives, and to get the maximum benefit from your website investment, it is essential that a regular and ongoing cycle of evaluation be made.
Our methodology ensures that all digital marketing tools and campaigns are being fully considered against business objectives, as well as keeping the solution up to date with industry standards and methods.
This model ensures that the optimum ROI can be achieved.
Our digital agency services
Our expertise covers the full range of digital design services, from strategy, design and development through to new media marketing, and search engine marketing.
We compliment this with traditional graphic design services to ensure cohesive brand experiences across all marketing mediums.
View our digital agency services.
Why The Memphis Agency?
Because our digital marketing and custom software services are based on a drive for creating pioneering work that delivers real business results.
User experience + technology that rocks
We’re very proud to be an Adobe Solutions Partner - the only one in South Australia - as we firmly believe that digital experiences should be totally engaging, intuitive, functional and empowering.
Social media marketing
We get pretty excited by social media and what new media marketing can provide our clients. For us it’s all about how we can use emerging media and technologies to deliver outstanding user experiences and business solutions that provide real value to the organisation and the individual.
Search Marketing and Search Engine Optimisation
Search marketing is a multi-faceted discipline. We believe in a cohesive strategy to build brand awareness and connect with target audiences across key online channels.
Our search marketing services achieve outstanding results - it's how we do it that makes all the difference. Our focus is in on implementing cohesive campaigns covering organic (SEO), paid (SEM) and banner advertising listings.
Want to see some results? Download our Search Engine Optimisation (SEO) case studies (PDF 963kb) to get a better picture of the results we achieve for our happy (and well known) clients.
Custom Software and rich Internet application development with Adobe Flex & Adobe Air
The Memphis Agency are leaders in the use of Adobe Flex and Adobe Air technologies to develop advanced custom software solutions and rich Internet applications.
Adobe Flex allows you to build engaging, cross-platform rich Internet applications, and is the most comprehensive solution for delivering business applications across the web and throughout your organisation.
Designed to help developers bring desktop quality software to the internet, Flex is used by a multitude of leading organisations to deliver interactive data dashboards, customer and employee self-service applications, online product selectors and configurators and business-to-business applications.
The best advocates of our Flex work are our clients. So what are they saying?
"Through the use of FLEX the Enpresiv team have demonstrated a willingness to be on the cutting edge of rich internet application development. This has enabled us to work together to produce a solution we believe will provide our club with a significant competitive advantage."
Adelaide Football Club Performance Analyst
Adobe AIR lets developers use proven web technologies to build rich Internet applications that run outside the browser on multiple operating systems.
Adobe AIR offers an exciting new way to engage customers with innovative, branded applications, without requiring changes to existing technology, people, or processes.
We’re a strong believer in meeting web standards and follow our own “360” philosophy of a holistic approach to design and development where our solutions are as accessible as possible, and device independent.
Branding + Design
Good design transforms your business. It provides a distinct point of difference, communicating your brand values and the essence of what you are about.
Your brand is your personality - it says everything about you. Great brand design can effectively communicate these values to your target audience, providing a significant competitive advantage and return on investment.
Connect with us.
If you think our skills and philosophy meets your organisation’s values and needs, we’d love to speak to you further about working together.
The coffee is on us!
Our studio is a 300sqm renovated warehouse, consisting of a large open space work and muck around ping pong + foosball area, with several other quiet working spaces, meeting spaces and boardroom.
Thanks to Alice Healy Photography for the use of some of her photographs.
Here's some links to sink your teeth into!